Monthly Archives: September 2016

Apartment Marketing Ideas for You

There are many people who opt for apartment living for the advantages it has got in terms of affordability and convenience. The biggest advantage is that, in an apartment, there is no maintenance required for the outer space of the house. After the recent decline of the US economy, its demand, both for sale as well as rent purposes, has gone up. Mostly, people prefer having theirs in those locations, where amenities like transport, shops, schools, and restaurants are easily accessible. People with diverse income group and different demographic profiles may want to have one, either for buy or lease purpose. So, the marketing ideas for the same should be developed in such a way that they suit the needs of almost all of them.

Promote

Traditionally, the best idea is to promote them via media like TV, radio, classifieds ads in the newspaper, etc. Balloons, banners, and signs on the property are another ways of promoting it. Make sure that such signs are easily readable from a distance. Student community is a prospective client for renting an apartment. If you are looking for tenants, then distributing flyers in the community college, in the proximity of the property often helps. You can also put up an advertisement in their student newspaper. Today, online searches have gained more popularity than any other medium. Therefore, it is essential that you place ads in the most popular classified sites.

Create Websites

You should use the best of your creative marketing ideas to design an attractive website that contains all the relevant information related to the apartment. It should meet the requirements of both the prospective client, as well as of the current occupants. The important aspects that need to be included for present residents are work under request, community news, online payment facilities for the tenants, etc. It should has a directory that consists of information on school, shopping centers, recreation centers, etc., of the nearby areas. The pages for the prospective clients should have information related to floor plans, amenities, discount facilities, maps or direction to the address of the apartment, etc. Most importantly, there should be an online application form. It is better if the information collected from the client is in an encrypted form for the data safety. All the pages of your website should be linked to the application form. If you put online ads on various other websites, make sure that the ads have a link to the application form.

Show the Apartment to the Client

This plays a vital role in its marketing. First of all, it should be in a presentable condition. If required, do some repair work so that the defects are not apparently visible. Touch up the wall with a fresh coat of paint, and make sure that all the bulbs are functioning. When your client is visiting your office, you have to show the models of the apartment displayed in your office. You can prepare a coffee table book that contains some beautiful photographs of its interior design. Make sure that you highlight its distinguishing features, so that the client gets an excellent first impression. If he finds it interesting, then go ahead and show the apartment. For the renter, it is advisable to show it, instead of showing just the models.

Make Unique Offers

A unique marketing idea is to make arrangements for such offers that target the need of your clients. For instance, arrange for a setup for free wireless Internet access for the residents of the apartment, and you can also make flyers for this offer and put them in places like the nearby local internet cafe. This way, when people visiting these cafes will see this offer, you have a good chance of getting some customers. Those people who are relocating to a new place find it convenient to take an apartment on lease, so that they can find out if they like the area or not, before they think of buying it. Work with reputed relocation companies of your area and give some attractive offers on rent for their clients.

These are some of those ideas for apartment marketing that typically work well for all types of clients. You can develop many more innovative ones on your own that can target a specific group according to their needs and requirements.

Finding Real Estate Advertising Ideas for You

The world of real estate is cut throat and if you are a broker, then you already know the type of competition present in this field. The beauty of real estate is that anyone can become an agent, provided that the person has good people’s skill, convincing sales pitch, and of course good houses and shops to sell. However, first you need to market your real estate firms, so that people are convinced that you are the right person who can help find them their dream apartment or bungalow. Here we will discuss how you can use innovative marketing techniques to get more clients and bring in more business.

Advertising Ideas for Real Estate

A real estate firm whether an established one or a recently opened one can benefit from marketing ideas and in this field advertising is absolutely essential. The best idea is to advertise in the yellow pages. Contrary to what you might think, most people who are searching for homes and office spaces always look up the yellow pages. Make sure that you get a big ad in the yellow pages and that it is strategically placed. The ad should be professionally worded with a clear front and there should not be any spelling or grammatical mistakes in it. Take some time out to make the advertisement sound unique and list out your strengths and focus. This kind of advertisement gives you visibility, which is always good for business. Another way is to place advertisements in the classifieds section of your local newspapers, that have a good circulation. Do not stop at the classifieds section only, there are some newspapers that have a special four or six page features section that solely focuses on real estate, buildings, and interior decoration. Placing ads in this section will ensure that you are reaching the people who read these sections and are interested in real estate. Another good idea is to invite the reporter of this section to write a special segment about your firm and the kind of work it focuses upon.

One of the best real estate advertising ideas is to advertise in interior decoration and home improvement magazines and periodicals. You can also advertise in your local cable network, which has very suitable advertisement rates. Use your former clients’ testimonials in these ads, as they have more credibility then you praising your own work. Always attend property fairs that are organized yearly in your city. These fairs are the best way to advertise your business, meet potential customers, and also to size up the competitors. Book a small stall in such fairs and have a lot of well made professional brochures and business cards available. Distribute business cards and brochures to visiting people, because these people are your potential customers. For best results, make some CDs that have a slide show about the type of business you do, your past clients and properties that you have in your hands. Give this to potential clients and they are sure to be impressed.

If you are looking for unique ways to advertise, then they are to gift an interior decoration present for your former clients, gifting potential customers a bottle of wine with your business card and throw a great fundraising charity event. Selling anything, especially selling homes requires a lot of hard work and a really good sales pitch. Good advertising ideas can help you to achieve that and make you one of the best real estate agents in town.

Simple Ideas for Real Estate Marketing

Real estate marketing, i.e., managing, buying, and selling in property business, is a lot simple than what most people think. Effective real estate marketing ideas need not be expensive or complicated. Simple, to the point ideas can also get you good business and eventually, good income. Armed with these ideas, you can easily obtain numerous leads and―more importantly―convert them to business.

By resorting to comprehensive marketing strategies, like running an expensive advertisement campaign or sponsoring events, a real estate professional can get his and his company’s name established in the market. While that in itself is one of the finest marketing ideas for real estate business, there do exist other ideas which can help you yield rich dividends in the long run. Let’s take a look at some of these ideas.

Using the Internet as a Platform

The realm of world wide web spans millions of households, so naturally, Internet has become by far the best marketing platform today. A joint study undertaken by search engine giant, Google, and the National Association of Realtors (NAR) revealed that 90 percent of people looking to buy their new homes search for prospective options online. In times like this, not having a website of your own is no short of a cardinal sin. When we talk of having your own website, it goes without saying that it should be designed and optimized in such a way that it has a strong web presence.

Then again, you should not restrict yourself to your website, but should also resort to social networking. It’s very difficult to establish a brand without taking the help of social media. You can use social networking websites, like Facebook, Twitter, Pinterest, and even YouTube to promote real estate business on the Internet. Facebook and Twitter are in fact the most used social networking websites on the world today, and therefore, you are bound to benefit from using them as a marketing platform.

Additionally, you can upload pictures of your projects on Pinterest and other similar photo-sharing websites, and videos on YouTube and other video-sharing websites to showcase them. You can also resort to websites, like Craigslist and ClassifiedsGiant, which host user-generated classified advertisements for free, to woo potential buyers. Having said that, you need to keep in mind that your presence in the cyberspace is of no worth if you are not interacting with users.

Media Exposure

Media exposure is in fact one of the best modes of any type of marketing, leave alone real estate marketing. But obviously, the best way to stay in limelight is to let your creativity loose and come up with innovative marketing strategies. You can take the help of local media to advertise your property. While that will help you reach your niche consumers, it will help buyers get a lucrative deal sitting at home.

Going a step further, you can write articles for the newspaper explaining the nuances of real estate business. If you do this, you will be deemed an expert in the field, and that will be a major boost for your business.

Organizing Events

Most of the people avoid one-on-one interaction with the real estate agent due to the fear of being subjected to high-pressure sales tactics. In such a scenario, organizing an event for the consumers can be of great help. With many people around, your potential buyer is less likely to feel that he is being subjected to high-pressure tactics. These events may include free home-buyer information workshops, weekend open house, etc. Basically, anything that brings the realtors and potential buyers face to face.

If you are to organize such events, you will have to be prepared well in advance. You will have to prepare marketing material, run advertisements about the event, and also make the necessary festive arrangements that will grab the buyers’ attention. The event should be interactive and informative. That you can cater the needs of a wide variety of consumers at a given point of time, is perhaps the biggest advantage of this marketing strategy. If properly planned and executed, it will also provide that much-needed media exposure.

Lastly, Some Free Publicity

Any publicity, they say, is good publicity, and it’s even better if it comes for free. There are some simple marketing ideas wherein you don’t have to spend anything at all. Word of mouth is perhaps the best example of this. You can spread the word in your family circle, among your friends, and even those with whom you have previously done business. In fact, staying on good terms with your previous customers is always wise, as they can bring in some effective leads for your business. In this case, however, a lot will depend on your reputation.

It is observed that successful marketing ideas are those which offer something to the consumer and allow him to relate with the service provider. The rules are no different when it comes to real estate marketing. Once you win your potential customer’s trust, he will respond to your offer with great enthusiasm.

Finding Requirements to Become a Real Estate Agent

A real estate agent is an individual who helps one, either to buy a home or stay as a tenant. He even assists people who need to lease their apartment or house, for other people to live in. Estate agents have knowledge about residential areas which are always in demand for residency, and the cost of living in those areas too.

A person needs to have some prerequisites before entering into the field. He needs to be strong in general knowledge, well aware of the market situations, acquainted with the real estate field and have strong convincing skills to win the deal. He also needs to be business-minded, as there is a very tough competition between other experienced agents in the same sector.

The invention of telecommunications and the Internet technology has proven to be very beneficial to the real estate field. It enables the agents to easily obtain information about estates and properties, to contribute to their businesses. They have a large database of information about houses, flats, bungalows, land, properties, etc. which are to be rented out or sold.

If a client wants to buy or sell a property, he approaches the agent, who then with the knowledge and information helps him to choose the right property or choose the right customer, according to his requirements. The responsibilities include showing properties, providing information about estates, sorting out properties for sale, meeting potential customers, or studying the real estate market. They may be required to work for more than 40 hours per week, either in office or on the field.

A potential candidate would need to have friendly behavior, problem-solving capabilities, a confident personality, and organizational skills. However, only these requirements are not sufficient to become a realtor. One obligatorily needs to be licensed from the respective state, where he would be working.

Preparing and submitting attractive resumes won’t do much to show your skills. Each state in the US has different requirements for one to become a licensed realty agent. First of all, you need to own a high school diploma, and be over 18 years of age. If there are any criminal records and reports against you, it can be very hard for you to get a license.

You need to undertake a pre-licensing course from any real estate school, which would lead you to obtain a license. In a majority of the states, it is compulsory to attend classes first, one just can’t skip them and take the exams directly. The coursework will teach you about several sections of the real estate field; such as legal, financial, property appraisals, and real estate moral philosophy. After thorough preparation, you can take the exam. You would need to utilize your ‘math’ and ‘stats’ skills for the financial, and property appraisals section, and creative and logical thinking for the legal and ethics section. The course fees may depend upon the school and state which you’re taking the course from.

In a majority of states, you are required to have an agreement with a broker, before you take the exam. After you successfully complete the test and obtain the license, you are supposed to send your license to the broker and complete all the contract formalities, as you are not allowed to start your work independently. A ‘broker’ is an entity, whom you’d be working under, so you need to find one whom you are fine in working with. It’s recommended that you at least consult with three brokers from different companies for the contract.

These are the steps that will help you become a real estate agent. But if you truly need to be strong and well-known in the realty market, you need to have a state license, know all legal rules, regulation and formalities; and also have the much-needed experience in the same field.